- This event has passed.
Public Health and New Media: Modes of Persuasion Webinar
November 12 at 1:00 pm until 2:30 pm
This virtual webinar is part of the Public Health Conversations series, which spotlights leading voices examining the evolving landscape of public health communication and practice. The event explores how new media platforms such as TikTok and X (formerly Twitter) shape persuasion, influence public trust, and challenge traditional modes of delivering accurate health information.
Traci Hong
Professor of Media Science
Boston University College of Communication
Jeff Niederdeppe
Senior Associate Dean & Professor
Cornell University, Department of Communication
Sherry Pagoto
Professor & Director
University of Connecticut, Center for mHealth & Social Media
Expert in algorithmic fairness
Moderator: Monica Wang Associate Professor of Community Health Sciences
Boston University School of Public Health
Discussion
The discussion focuses on how digital media ecosystems can be used to advance public health messaging while mitigating misinformation and disinformation. Speakers will share practical strategies for engaging audiences, maintaining scientific accuracy, and leveraging storytelling and persuasion ethically.